Apple TV + Skydance • In-House Art + Key Art
I worked on this project in the pre-production stage as a concept illustrator and then later worked on this project with an agency as a key art designer. I designed the costume concepts for a few key characters on this project, and the key art for this movie was eventually displayed all over Los Angeles for a bit! It was a super fun and unique experience to be able to create art for the pre and post-production phases!
I worked on this project in the pre-production stage as a concept illustrator and then later worked on this project with an agency as a key art designer. I designed the costume concepts for a few key characters on this project, and the key art for this movie was eventually displayed all over Los Angeles for a bit! It was a super fun and unique experience to be able to create art for the pre and post-production phases!
These are a couple out of many 2D and 3D clothing design and color explorations. My concepts shaped the final 3D renders of the main character, Sam. I also further explored more color combinations with our modeler once 3D character models were finalized.
Part 1: In-House Costume Concept Designs
Part 1: In-House Costume Concepts
These are a couple out of many 2D and 3D clothing design and color explorations. My concepts shaped the final 3D renders of the main character, Sam. I also further explored more color combinations with our modeler once 3D character models were finalized.
This was the concept deck page for the caseworker. She's an elegant, no-nonsense Japanese woman. I was inspired by classy golden accessories, and of course I wanted her to have a killer pair of accent glasses! This piece, among a few others, was published in the official The Art and Making of Luck Artbook
This was the concept deck page for the caseworker. She's an elegant, no-nonsense Japanese woman. I was inspired by classy golden accessories, and of course I wanted her to have a killer pair of accent glasses! This piece, among a few others, was published in the official The Art and Making of Luck Artbook
This was the concept deck page for the Mrs. Rivera, the manager of a girls' orphanage. She helped raise the main character Sam. I added small touches like colorful fabrics and accessories to reflect her Mexican heritage. Small gifted friendship bracelets tell a story of how much the girls at the orphanage love her, and the patterns resemble traditional Mexican designs as well.
This was the concept deck page for the Mrs. Rivera, the manager of a girls' orphanage. She helped raise the main character Sam. I added small touches like colorful fabrics and accessories to reflect her Mexican heritage. Small gifted friendship bracelets tell a story of how much the girls at the orphanage love her, and the patterns resemble traditional Mexican designs as well.
Part 2: Agency Key Art
My team and I designed all of the advertising for Luck. This was a huge project for us. For the main poster, I had a hand in helping design the water effects and also many of our environment displays. A version of this was displayed on the walls of Hotel Figueroa in Downtown LA.
My team and I designed all of the advertising for Luck. This was a huge project for us. For the main poster, I had a hand in helping design the water effects and also many of our environment displays.
I was tasked with creating key art for the Lunar New Year release in China. I came up with a lot of the concept illustrations in this project, using red envelopes and the traditional red and gold colors as recurring motifs in the artwork.
I was tasked with creating key art for the Lunar New Year release in China. I came up with a lot of the concept illustrations in this project, using red envelopes and the traditional red and gold colors as recurring motifs in the artwork.